Michele Don Durbin, Senior Manager, International Platform Solutions, said that for many reasons – including the desire for a level playing field – there are opportunities to help sellers and buyers internationally. Germany, the UK, France, and China were among the countries she discussed in the International Opportunities presentation.
One of the most exciting points Don Durbin made was that it’s possible to “get your toes wet” in international markets without committing a lot of resources. For example, eBay’s existing user base includes English-speaking exporters to the US market and US exporters to international markets.
A member of the audience asked about examples of barriers a company with a US site would face if it wanted to sell on the German and French sites. Don Durbin provided several examples, including categories not aligning. Paul Lundy, Chief Marketing Officer of Marketworks Inc., which is in the US, UK, Germany, and Australia, said it’s important to have teams established locally overseas. You need to get to know the “local nuances,” he said. He gave me a couple of examples after the presentation: In Germany, you have to allow for returns of products purchased and you have to determine if the price displayed on eBay is going to be VAT inclusive or VAT exclusive.
During the presentation, Don Durbin said the Germany site is one of the most popular, it has steady growth, and it has the highest number of API developers outside the US. Developers interested in the German market should keep in mind that customers there are looking for innovation and creativity, Don Durbin said. They want an easy look and feel, something that plays into the fun theme of eBay. And the German market loves “introductory” pricing!
The UK site also has a healthy growth rate -- 105% year-over-year in GMV. And eBay is well-known in the UK. Users in the UK say they spend 70% of their time in listing and image management, so there are specific opportunities in these areas, Don Durbin said. The types of automation that UK users need include database and spreadsheet integration, as well as help with fulfillment and checkout. They want “holistic” management tools.
France has 10.2 million online buyers and “tremendous growth rates,” Don Durbin said. GMV growth is 160% year-over-year and is accelerating. And in France, she said, there’s only one certified provider and there are only six API applications in use! The needs in the French market include customer support and training.
China is a “nascent” market, Don Durbin said, and although there are unknowns, now is the time to “get in on the ground floor.” There is huge growth and acceptance of eBay in China. In Q1, eBay China got 1.8 million new users and by 2007, there could be 80% broadband use.
Companies can “ride the wave” of high eBay investment in China, Don Durbin said. There’s a need in China “right now” for third party tools -- TurboLister is the only listing tool option! Export support is also needed because 20% of the business in China is exports.
Wow!
Posted by: Bert McMeen, eBay Developers Program