More Than 200K Subscribers to Open eBay Apps

The Open eBay Apps program now has more than 200K subscribers. And the number of eBay sellers that subscribe to the apps, which are embedded on the eBay site, is growing.

The numbers came from Tina Mazzei and Anand Gangadharan during a presentation at the PayPal X Developer Conference. I was excited to hear about the growth because I'm a contributor to the Open eBay documentation for developers. Tina explained to the audience that in the Open eBay program, "we bring the customers to you."

As Anand said, "eBay does a lot of the heavy lifting" for third parties. This includes handling marketing through the Apps Center and handling billing through PayPal.

The Open eBay apps include the new eBay Listing Analytics application, which is free.

Sellers use Open eBay apps right on the eBay.com site. Many of the apps reduce sellers' operational costs. For third parties who want to write Open eBay apps, "the most important part is to be a customer-centric provider," and earn good ratings, Anand said.