Developer Impact: Duplicate Listing Policy
Yesterday, Dinesh Lathi announced a new Duplicate Listing policy on eBay (US, CA, CAFR) and eBay Motors. Starting October 26, a seller’s duplicate listings may be removed unless they are "significantly different in buyer benefit and value from items offered in their other Fixed Price listings." This policy does not apply to auction format.
Developers may want to consolidate listings for their sellers. The easiest thing to do is take duplicate single-quantity listings, increase the quantity of one listing, and end the other listings. If the other listings are ended on Oct 26, insertion fees will be credited.
Duplicate listings can also be consolidated into multi-variation listings, or fitment listings (in Motors P&A). It is not possible to directly convert the format, so the original duplicate listings will need to be ended, and the consolidated item listed as a new multi-variation or fitment listing.
Sellers who continue to create duplicate listings may be subject to a range of additional actions including "listing cancellation, loss of fees, limits on account privileges, loss of seller status, and account suspension." Developers will want to make sure that they consolidate seller listings to avoid subjecting their sellers to penalties.
For more details on this new policy, including example duplicate listings, see:
- Interview with Todd Lutwak on the updates