Get Your Items into New Markets: Global Buying Hub

eBay has just launched the revamped Global Buying Hub! The hub makes it easier for buyers to find items that they can purchase and have shipped to them.

Great for Buyers

• The eBay interface is localized in your language. These languages are currently supported, and more are coming soon:
  • English
  • Spanish
  • German
  • French
  • Chinese (Trad)
  • Japanese
  • Hungarian
  • Greek
  • Czech
  • Danish
  • Finnish
  • Norwegian
  • Portuguese (Br)
• Find out early if there are any additional taxes or duties that apply to your purchase. You won't get an unexpected surprise.

Great for Sellers

• Get access to markets you previously haven't had access to, for example, Norway and Czech Republic.
• eBay is doing additional advertising and marketing to get your items exposure.
• You may already be showing up here. If you aren't, a quick update to your ship to region will make you show up.
• When buyers leave feedback, they'll be reminded that it was a cross-border transaction. This should help protect your DSRs.

Great for Developers

• No code changes needed. Your sellers just need to specify that they ship to the applicable region.

The Gory Details

• To show up for a given user, you just need to make sure you ship to that region.
• If you specify you ship to "Europe," eBay will show your listing on GBH to all buyers who set a European contry as their default country. This includes countries that have dedicated eBay sites like UK, and also countries without a dedicated site like Greece.
• The eBay interface and purchase flow is localized for the buyer's language, but not the Item Description area.

How GBH is Different from International Site Visibility (ISV)

Cost:

• Exposure on GBH is free.
• There is a fee for ISV—though less than the cost of individual listings on multiple sites.

Exposure:

• Buyers must do the search from the GBH site to see your listing
• ISV listings will show up in the default search for that eBay site

Code:

• For GBH, specify a value for ShippingRegion in AddItem
• For ISV, specify a value in the CrossBorderTrade field in AddItem

Try the Global Buying Hub out yourself at http://global.ebay.com.